A “qualified lead” in the Onyra system isn’t just someone who fills out a form or clicks a link — it’s a real, interested consumer who meets a strict set of buying-readiness criteria.
To be delivered to a business, a lead must score at least an 8.2 out of 10 on our proprietary qualification framework.
Here’s how we calculate that score:
The AI measures each consumer across seven core dimensions, including:
Relevance: Are they actively looking for this type of product or service?
Location: Are they in the geographic area the business serves?
Intent: Have they taken clear action that shows they’re ready to buy?
Budget Fit: Can they afford the product or service being offered?
Engagement: How responsive have they been to outreach, questions, or next steps?
Timeliness: Are they ready now — or just browsing for the future?
Match Quality: Does their specific need align with what the business provides?
Each of these dimensions is scored in real time using AI-powered analysis of behavior, replies, and context.
Only when a lead reaches a combined weighted score of 8.2 or higher do they get passed through as a distribution. Anything lower? The system filters it out automatically.
That means businesses only receive leads that are actually ready to convert — no cold traffic, no guessing games, and no wasted conversations.
It’s one of the biggest differences between Consumer Market Matching and every other lead generation model out there:
We don’t just find leads.
We filter for buyers.